Roan's makeup and hair is primarily inspired by drag makeup, including queens like Violet Chachki. Her makeup also takes inspiration from Boy George, 1980s punk fashion, and Vivienne Westwood. Roan described her makeup looks for the Coachella festival as "Paris Hilton and James St. James or Walt Cassidy became one and put on a drag show." She is also heavily inspired by the Club Kids scene. While on The Tonight Show with Jimmy Fallon, Roan stated her stage looks reference horror movies, burlesque, and theater. She also described her outlook for her on-stage costumes, "I love looking pretty and scary. Or, like, pretty and tacky. Or just not pretty. I love that too. I just think it's just not serious, I love that fans find such deep meanings to things and I'm just like, 'I don't know, I thought I looked hot.' Like, I don't know if it's anything more than that." Roan considers herself a drag queen with her own persona, stating, "I've never fully understood why women shouldn't be allowed to do drag because - yes, I do drag! [...] It feels like they don't like women doing certain things. Another man trying to tell a woman what to do. Just try telling me what to do! I'm a drag queen - whether you like it when women do it or not."